Content marketing is the new thing.
It is THE way to stand out in over-saturated marketing. It’s what I spend the last few years in my corporate life doing for a global asset management firm.
I’ve been using this with my clients to help them build their audience and convert more business. And I LOVE IT!
So this week I am going to give you TONS of information about it so you can start implementing it into your business.
💥Content marketing tip #1: Use emotion.
Make somebody laugh, smile or just try to break up their day.
You will have a better brand recall if you can successfully tie emotion to your marketing. If successful, people will share. Tell a funny story related to your business. Or talk about a struggle.
💥Tip #2: Use information. Instead of talking about the price of your product or how it works, focus how your customer will use it in their day to day. A great way to do this is with “how-to” videos or “hack” videos. Buzzfeed nailed this.
💥Tip #3: Tap into aspiration of customers.
Most people on social media think about their future plans and how they can better their lives. Creating content that gives somebody a goal forward is key. So maybe a free 5 day challenge to help improve their health; business; relationship….
💥Tip #4: Focus on identity.
Knowing who your ideal client is KEY! Produce content for them. When making content for a young working mother with twins you will exclude 90% of the people reading. But, the 10% who are your ideal client will think you are writing just to them…and they will dig it!
If you want to dive deeper, please check out my 5-DAY EMAIL CRASH COURSE ON GETTING MORE CLIENTS.
This training will teach you what it takes to stand out and become successful in the online business world.